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National Recovery Crusade Collection

 Collection — Manuscript box: 1
Identifier: FC-2024-13

Content Description

This collection documents the National Recovery Crusade, a public relations and economic recovery initiative sponsored by Liberty Magazine during the Great Depression era. The materials primarily focus on efforts to stimulate economic recovery, public opinion mobilization, and business revitalization in the mid-1930s, with a particular emphasis on activities in Elmira, New York.

The collection includes a diverse range of promotional materials such as booklets, brochures, leaflets, testimonial letters, and ephemera created by key figures including Leslie Gordon Phillips, Sherman Rogers, and others associated with the National Recovery Crusade. Materials highlight organizational strategies, public communication techniques, and attempts to rebuild economic confidence during the mid-1930s. Significant items include publicity materials about the National Recovery Administration (N.R.A.), promotional publications, testimonial documents, and organizational planning resources.

Notable characteristics of the collection include:

Diverse formats including softcover books, brochures, leaflets, and promotional cards

Emphasis on public communication strategies across radio, print, and other media

Documentation of economic recovery efforts during the Great Depression

Materials from the American Factfinders Institute and Liberty Magazine

Dates

  • 1933 - 1940

Creator

Biographical / Historical

Fred George Clark was born in Cleveland, Ohio on November 2, 1890. His parents had immigrated to Ohio from Canada in 1882. Clark’s father, Frederick G. Clark, had established an oil refining and marketing company in Cleveland. By the age of 13 both of Clark’s parents had died. He attended school in Asheville, North Carolina before returning to Cleveland and completing his schooling at the University School in 1909. He then enrolled at Kenyon College and although he was active in student life, he left without graduating in 1913.

That same year Clark went to work as an oil tester for his late father’s firm, the Fred G. Clark Company. Clark rose quickly within the company, becoming office manager in 1914, salesman in 1916, and vice-president in 1920. He served in the Army during World War I as a Captain assigned to purchase lubricating oil for the Army.

In 1924 he became president of the Fred G. Clark Company, and two years later also became president of the Conewango Refining Company in Pennsylvania. Clark continued working in the oil industry until 1932 when he established the insurance firm of Clark, Curtin and Norton in New York. Clark initially served as president and remained associated with it until 1965.

Clark developed an interest in Prohibition and established The Crusaders, an organization in Cleveland dedicated to repealing the 18th Amendment. After the repeal of prohibition in 1933, The Crusaders remained active in politics by attacking various New Deal policies throughout the 1930s. Their views were spread through Clark’s radio program The Voice of the Crusaders which broadcast until 1937.

In 1939 Clark established the American Economic Foundation and was the general chairman until a month before his death in 1973. During the campaign to end prohibition Clark became convinced that many Americans suffered from economic illiteracy, and he created the AEF in order to simplify economics for the masses. Clark was a staunch advocate of the free market and one early AEF activity was a campaign among labor representatives in northeast Ohio, in which he sought to emphasize the shared interests of labor and management in fostering industrial production.

To reach a wider audience, Clark and his associates turned to the print and broadcast media. Clark moderated a radio program on the NBC Blue Network, Wake Up, America!, which ran from 1940-1946. The format consisted of a panel of experts who debated various economic and political issues of the day, and was usually comprised of academics, journalists, politicians, and business leaders. Included among the guests were such names as Max Lerner, Ruth Alexander, George Sokolsky, Arthur Garfield Hays, Henry Hazlitt, Norman Thomas, Senator Robert A. Taft, and former President Herbert Hoover.

Hoover in particular, who shared Clark’s economic views, developed a close friendship with Clark, and invited him to be a frequent guest at the annual “encampments” of the Bohemian Club in Northern California (held at a location known as “Bohemian Grove”). Yet even those panelists who disagreed with Clark’s views often respected his program and his organization. Socialist Norman Thomas stated years later that although he was “in ideological disagreement with a great many things that the Foundation says,” he thought that it was “doing an educational work from its own point of view and an educational work of value.”

In addition to his radio work, Clark also collaborated on several books with Richard Stanton Rimanoczy, the educational director of the foundation. These titles included How We Live (1944), Money (1947), and How to Be Popular, Though Conservative (1948). Clark also wrote editorial columns and articles for many magazines and newspapers, and the Foundation also produced and distributed motion pictures as well as sponsored a “Hall of Enterprise” at the World’s Fair in New York in 1964-1965.

In addition to his activities as chairman of the Foundation, Clark also pursued photography as a hobby, practicing his craft frequently at the annual Bohemian Club meetings. Herbert Hoover referred to Clark as “not only my good friend but my best photographer.” Many examples of Clark’s photography are included in this collection of papers.

Fred Clark died at his home in New York City on January 7, 1973.

[Biography courtesy of National Archives Herbert Hoover Library: https://hoover.archives.gov/research/manuscript-collections/fred-clark.]

Extent

1 manuscript box

Language of Materials

English

Abstract

The National Recovery Crusade Collection provides a comprehensive view of grassroots economic recovery efforts during the Great Depression, specifically documenting a public relations campaign sponsored by Liberty Magazine. Spanning approximately 1933-1940, the collection reveals contemporary strategies for rebuilding public confidence, promoting business recovery, and mobilizing community support through multi-media communication approaches. These materials illuminate the intersection of journalism, public opinion formation, and economic revitalization during a critical period of American social and economic history.

Immediate Source of Acquisition

Work created by Leslie Gordon Phillips for Fred G. Clark, circa 1930-1940 Donated by Judith Gordon and Lawrence Banka on September 16, 2024.

Condition Description

Fair

General

1. National Recovery Crusade Sponsored by Liberty Magazine: Large format (17 x 11 inches) softcover book with about 50 pages, 1933. This PR booklet chronicles the group’s work in Elmira, New York, using reproductions of newspaper clippings and telegrams. It opens with an introduction to the group, the officers, (a picture of Leslie Gordon along with other members), and an outline of the actions need to organize committees in other cities to restore confidence and end the Depression. Condition is very good considering its age and large size.

2. Wake Up America: Large format (14 x 11 inches) softcover book with about 20 pages, c. 1935. This PR piece presents the many ways the Crusaders can influence the public with each 2-page spread devoted to radio, mail, movies, and newspapers. The condition of the pages is very good, but the cover is missing and I think so are several pages.

3. National Congress of Public Opinion: Softcover folio with 4 pages and high-quality mock-up of a proposed magazine cover, 1937. Cover art is by Carl Becker. A page is inserted as suggested format for Public Affairs Roundtable. I don’t know if this relates directly to the folio or was just slipped in at some point. Excellent condition.

4. Liberty’s National Recovery Crusade Helps N.R.A. Build Business in the Mid-West: Two-fold brochure 8-1/2 x 11 inches (folded). Excellent condition.

5. What Local N.R.A. Workers think of Liberty’s National Recovery Crusade as an Instrument to Help Bring Business Back: Stapled sheaf of 11 pages, 8-1/2 x 11 inches, 1933. The pages are reproductions of letters extolling the efforts of National Recovery Crusades actions and speakers. Sherman Rogers is often referenced. Excellent condition.

6. Stirring Main Street Out of Inertia: Brochure with 30 pages. 1933. Reprints a speech by Sherman Rogers as well as outlining organizational plans for rolling out the crusade. Excellent condition but missing soft wraps.

7. Faith: The Story of Elmira: Reprint of an article by Edward Doherty that appeared in the August 5, 1933, issue of Liberty Magazine, 8-1/2 x 11 inches. Excellent condition. [pic is titled “Faith”]

8. Single-fold brochure about Sherman Rogers and extolling his role in the National Recovery Crusade. c.1934. 9 x 4 inches. Excellent condition.

9. Two testimonial letters about the positive effects of the National Recovery Crusade in Elmira, New York, 1933.

10. American Factfinders Institute: Leaflet and five promotional cards each devoted to a topic, such as “The People’s Law,” “Factory Wages in the Machine Age,” etc., 1936. The fronts are in excellent condition but the backs have glue residue. My wife’s aunt created a scrapbook of her career to use for publicity and pasted many items in it. We’ve also included some xeroxes of some pages we couldn’t salvage.

11. Business cards for Sherman Rogers and Shirley Gordon.

12. A set of 8 original gouache paintings done about 1936, each measuring about 12 x 6 inches. It looks like they were produced for a brochure against gas taxes (likely for the Factfinders). We don’t have a copy of the final piece.

13. A Crusader binder with an unedited manuscript of the book titled The New Crusade to Save a Nation. Tipped in the front is a photocopy of a letter from Nelson Rockefeller thanking Ms. Phillips for sending him a copy of the book and pointing out a reference to his father. Also, the paperwork she filed to extend the copyright but failed because she missed the deadline by one week.

14. A signed copy of the above book in DJ inscribed to her brother.

15. A felt armband for the Crusader in very good condition.

16. A certificate titled Take the Profit out of Liquor Legion published by the Prohibition Research Division of Jackson-Babbitt, 13 x 10-1/2 inches in very good condition.

17. Softcover booklet titled Mass Education for Temperance published in 1934 by the American Temperance Legion, 8 x 6 inches. It looks like several signatures are missing, glue stains throughout, and paper loss to the cover.

18. Softcover booklet titled The Crusaders: Program for 1938, 9 x 6 inches. Excellent condition except for back cover, which is stained by glue and has some paper loss.

(Inventory provided byJudith Gordon and Lawrence Banka)

Title
National Recovery Crusade Collection
Status
Completed
Author
pmp
Date
2024-10-02
Description rules
Describing Archives: A Content Standard
Language of description
English
Script of description
Latin

Repository Details

Part of the CSUF University Archives & Special Collections Repository

Contact:
University Archives & Special Collections
Pollak Library South Room 352 (PLS 352)
Fullerton CA 92831-3599 USA
(657) 278-4751